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Biz Growth Live: Hosting Live Events To Attract More Clients
August 18th, 2008 by Krishna De / Print This Article / Email This Article / / Leave a comment

Krishna De and Stephanie Booth of Going Solo discuss how to use live events and conferences to attract more clients In this episode of ‘Biz Growth Live’, I am joined by Stephanie Booth who has been successfully developing joint venture partnerships with leading experts in social media and entrepreneurship and who have collaborated with her in the development of a conference for solopreneurs and freelancers - Going Solo.

What I can tell you is that Stephanie is a straight talker and she will let us know exactly what it takes to run live events - not only in your own country but also overseas - she lives in Switzerland and her next conference is taking place in the UK! This is definitely a masterclass not to be missed.

We will be discussing ideas and strategies about how to enhance our business results by collaborating and delivering workshops and how social media can support the marketing of the workshops.

NOTE: Subscribers of my ezine receive a 10% discount to the next Going Solo conference taking place in Leeds on 12 September 2008

Here are the details of the Masterclass:

DATE OF THE MASTERCLASS: Monday 18 August 2008

TIME OF THE MASTERCLASS: 6pm Dublin and London/ 1pm ET/10am PT

INVESTMENT: FREE

HOW TO LISTEN

SOME OF THE QUESTIONS WE WILL BE COVERING

  • How has social media played it’s part in connecting Stephanie to speakers and also attendees
  • Tips on how to access sponsors and sponsorships.

If you have questions for us you can ask them by posting them here or on our live questions page or to our FriendFeed room.

If you want to access insights and ideas about developing and delivering live events so that you thrive not just survive during recessionary times, don’t miss this Masterclass - and remember it’s free to join us.



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Biz Growth Live Podcast: Boost Your Business Results With LinkedIn
August 11th, 2008 by Krishna De / Print This Article / Email This Article / / Leave a comment

Krishna De and Chuck Hester, experts in LinkedIn to build your personal brand are in conversation about LinkedIn Did you miss our live ‘Biz Growth Live Masterclass’ about Gravitational Marketing?

Last week on ‘Biz Growth Live’, I was joined by LinkedIn expert Chuck Hester who will be sharing strategies and ideas to boost your business results through LinkedIn.

We shared specific actions you can take to will help you raise your profile and attract the opportunities we are looking for – be that a new client, business partner or career move.

You can now access the live streaming or download the interview. Be sure to take notes as we provided some invaluable advice building your personal brand online for professional success using LinkedIn.

SHOW NOTES

00:23      Show begins

02:53      What makes LinkedIn stand out as a social network for business

07:10      How Chuck uses LinkedIn to set up meetings and media relations versus his use of Facebook

08:57      How to use your profile on LinkedIn to reflect your personal brand online

12:56      How to make effective business connections on LinkedIn

16:52      Ideas and tips to raise our profile on LinkedIn to nurture business and career opportunities in a slowing economy

24:50      How to use the LinkedIn Questions/Answers facility to best effect so that you are not seen as a nuisance to your network

34:00      How to use LinkedIn to reduce costs of recruitment finding potential employees through LinkedIn

43:00      How to build a responsive and substantial LinkedIn

51:30      Creating and connecting LinkedIn with your ezine, for example with icontact.com - why you need an ezine and autoresponders and not just a blog

55:30      Using groups on LinkedIn to keep connected with your virtual team keeping your people engaged to the corporate agenda and engaged

58:48      Using the status update on LinkedIn and how to update them automatically

61:00      Additional resources and tips about LinkedIn

66:46      Show ends

HERE IS WHAT SOME OF OUR LISTENERS SAID ABOUT THE SHOW

Love Krishna’s show! Great stuff. Kim Dushinski, author and mobile marketing consultant

I just wanted to drop you a note to say that I thought your tips last evening for using Linked In were brilliant, really practical and I will be updating my profile as a result. Pamela Fay, Director of Business Performance Perspectives

HOW TO LISTEN TO THE SHOW

If you like the show and appreciate our guests sharing their experiences and guidance, do add us as a favourite on the Biz Growth Live BlogTalk Radio page

You will also find us in iTunes - just search for Biz Growth Live.

HOW TO LEAVE A COMMENT

We really welcome your comments and feedback about the show. What would you like us to cover in future shows? What questions do you have about implementing social media strategies to support your business strategy?

Leave your comments and feedback about the show at our comment line (we have lots of choices so there are no excuses!)

  • Contact us by email : commentnow(at)gmail.com
  • Calling from Ireland dial 01 443 442
  • Calling from the UK dial 0131 208 4423
  • Calling from the US dial 818 528 4423
  • Calling from elsewhere dial +1 8185284423
  • Calling or sending us an IM via Skype then reach us at:’mycommentnow’
  • Join the conversation at our Biz Growth FriendFeed.com Room

ADDITIONAL RESOURCES

Find out more about icontact.com HERE.

Access you copy of ‘I’m on LinkedIn Now What’ HERE

Read Chuck’s blog HERE and you will find his LinkedIn profile HERE

Connect to Krishna on LinkedIn HERE

Access more of Krishna’s articles about LinkedIn HERE and her podcasts about LinkedIn HERE

Don’t miss details of our future shows by subscribing to our newsletter - you’ll also get access to a free brand assessment and exclusive articles about branding, marketing and social media. SUBSCRIBE AND BECOME A MEMBER OF THE BIZ GROWTH COMMUNITY TODAY

THIS WEEKS SHOW - 6pm Ireland/UK and 1pm ET on Monday 11 August 2008

Remember to join us next week for the live show when we will be joined by Elizabeth Marshall, coach and co-author of the soon to be released book ‘The Contrarian Effect’ and we’ll be talking about becoming recession proof through collaboration rather than competing and creating joint venture partnerships.

Join us by either listening to the live streaming of the show, or you can dial in to our Biz Growth Live Blog Talk Radio show (it’s a US number).

Call-in Number:  +1 347 633-9467

And if you miss the show, don’t worry, its available as a podcast.



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Biz Growth Live: Strategic Joint Ventures To Build Your Brand
August 10th, 2008 by Krishna De / Print This Article / Email This Article / / Leave a comment

Krishna De is in conversation with Elizabeth Marshall about strategic joint ventures In this episode of ‘Biz Growth Live’, I am joined by coach and author Elizabeth Marshall who has been successfully developing joint venture partnerships with leading experts in marketing and sales.

We will be discussing ideas and strategies about how to enhance our business results by collaborating and developing effective joint ventures.

You can access Elizabeth’s soon to be published book which she co-authored with best selling author Michael Port HERE

Here are the details of the Masterclass:

DATE OF THE JOINT VENTURE MASTERCLASS: Monday 11 August 2008

TIME OF THE JOINT VENTURE MASTERCLASS: 6pm Dublin and London/ 1pm ET/10am PT

INVESTMENT: FREE

HOW TO LISTEN

SOME OF THE QUESTIONS WE WILL BE COVERING

  • How to attract such high profile names to joint venture with
  • Developing an immediate and also long term benefit of  joint ventures for your personal brand
  • Process, systems and procedures that you need to make sure that the joint venture runs smoothly
  • How to identify and source the administrative support for your joint venture.

If you have questions for us you can ask them by posting them here or on our live questions page or to our FriendFeed room.

If you want to access insights and ideas about developing joint ventures so that you thrive not just survive during recessionary times, don’t miss this Masterclass - and remember it’s free to join us.



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Social Media Weekly Digest: 8 August 2008
August 8th, 2008 by Krishna De / Print This Article / Email This Article / / 1 comment

Here is a summary of news and articles from around the web that has caught my attention in this week’s social media digest.

  • The Irish Sunday Business Post featured dbTwang, a new social media site based in Ireland, who are currently looking fr investors. The site is for guitar enthusiasts whose ambitions are to have 700,000 registered users and generate turnover of €3 million within five years with their business model being a combination of sponsorship and recurring monthly subscriptions, initially focusing on the US and Japan.
  • Microsoft research indicates that the theory that we all connected to each other by only 6 degrees of separation may be more accurate than some people thought. A US study of instant messaging suggests the theory that it takes only six steps to link everyone may be right - though seven seems more accurate. The researchers studied the addresses of 30bn instant messages sent during a single month in 2006 and found that any two people on average were linked by seven or fewer acquaintances.
  • You can personalise your news with socialmedian - join a News Network on each of your favourite topics and get a feed of what people like you are finding interesting. Thanks to David Petherick who shared this resource with me.
  • Are you an author and looking for ideas to market your book. Denise Wakeman reached out to her friends and contacts on Twitter to research that question and you can find their collective responses here (including mine).
  • Found yourself challenged with writing a proposal - then why not reach out to your social network to help you? That is what Robin Blandford has done. He openly posts his application for Seedcamp whose goal it is to support Europe’s next generation of entrepreneurs on his blog and his network provide him with feedback.
  • So many times I find my clients are not clear about who their product or service is relevant for - they have a product to market but no market for their product. if that’s you then why not read the new FREE ebook by authors Craig Stull, Phil Myers, and one of my favourite marketing authors David Meerman Scott. It can be accessed HERE. It is based on their new book ‘Tuned In‘ and if you want to read additional articles why not visit their blog.
  • And as we are getting used to microblogging in just 140 characters, Rajesh Setty suggests we should write stories as mini sagas of exactly 50 words in length - what he calles ‘Bite Sized Lessons For Life and Business’- read examples of mini saga’s here.

ADDITIONAL ARTICLES AND PODCASTS BY KRISHNA

This week’s PodCamp Ireland show includes an interview with Darragh Doyle and we talk about using social media to promote an event - Darragh was involved in a project as part of te recent Darklight Film Festival.  Access the podcast HERE.

On this weeks Podcast Sisters Podcast we talk about creating your ezine or an online magazine. Access the show HERE.

If you are in Ireland and want to know where to register your blog or podcast in Irish Directories for social media you will find the details in HERE.

Want to connect offline not just online with women in technology then why not attend the next Irish Girl Geek Dinner?

Love Twitter but want to reply to your Twitter messages through your mobile phone? Now you can with the launch of Twitterfone V2 - and it’s FREE.

And if you want to register to speak/host a session at PodCamp Ireland 2008 you can find all the details HERE.



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Biz Growth Live Podcast: Gravitational Marketing Strategies
August 7th, 2008 by Krishna De / Print This Article / Email This Article / / Leave a comment

Listen To Krishna De In conversation With Jimmy Vee and Travis Miller About Marketing Successfuly Through A Recession With Gravitational Marketing Strategies Did you miss our live ‘Biz Growth Live Masterclass’ about Gravitational Marketing?

Last week on ‘Biz Growth Live’, my guests were Jimmy Vee and Travis Miller who shared strategies and ideas to attract clients naturally.

You can now access the live streaming or download the interview. Be sure to take notes as Jimmy and Travis provided some invaluable advice about direct mail and advertising.

SHOW NOTES

00:52      Show begins

05:30      The power of gravity in marketing and why it’s an important concept at times of economic uncertainty and recession

10:50      The three key elements of gravitational marketing

14:20      How to determine why people will be attracted to you - being ‘worthy’ of attraction

20:10      Uniqueness in marketing and ‘the rule of thirds’

21:37      How to respond to negative feedback we might receive

26:00      Why being considered an expert is important when marketing

38:35      Guidance on direct mail and key strategies to deploy as part of your marketing plan

52:40      Tips about buying advertising to promote your business

61:01     How to become a gravitational marketer online and effective investments online

67:17      Additional resources

68:17     Gravitational Marketing show closing notes

HERE IS WHAT ONE OF OUR LISTENERS SAID ABOUT THE SHOW

THAT WAS A GREAT SHOW! Loved every minute of it Krishna -Tynisha Thompson, www.booksavvymedia.com (you can follow Tynisha on Twitter)

HOW TO LISTEN TO THE SHOW

If you like the show and appreciate our guests sharing their experiences and guidance, do add us as a favourite on the Biz Growth Live BlogTalk Radio page

You will also find us in iTunes - just search for Biz Growth Live.

HOW TO LEAVE A COMMENT

We really welcome your comments and feedback about the show. What would you like us to cover in future shows? What questions do you have about implementing social media strategies to support your business strategy?

Leave your comments and feedback about the show at our comment line (we have lots of choices so there are no excuses!)

  • Contact us by email : commentnow(at)gmail.com
  • Calling from Ireland dial 01 443 442
  • Calling from the UK dial 0131 208 4423
  • Calling from the US dial 818 528 4423
  • Calling from elsewhere dial +1 8185284423
  • Calling or sending us an IM via Skype then reach us at:’mycommentnow’
  • Join the conversation at our Biz Growth FriendFeed.com Room

ADDITIONAL RESOURCES

Order your copy of ‘Gravitational Marketing‘.

Access additional resources from Jimmy and Travis’ website and blog HERE.

NEXT WEEKS SHOW - 6pm Ireland/UK and 1pm ET on Monday 11 August 2008

Remember to join us next week for the live show when we will be joined by Elizabeth Marshall, coach and co-author of the soon to be released book ‘The Contrarian Effect’ and we’ll be talking about becoming recession proof through collaboration rather than competing and creating joint venture partnerships.

Join us by either listening to the live streaming of the show, or you can dial in to our Biz Growth Live Blog Talk Radio show (it’s a US number).

Call-in Number:  +1 347 633-9467

And if you miss the show, don’t worry, its available as a podcast.



Receive new articles by subscribing to BizGrowthNews through email updates or our RSS feed